This story originally appeared at Marijuana Business Daily. When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian cannabis producer also announced its newest brand ambassador: American astrologer Susan Miller. Ambassadors and celebrity partnerships are familiar terrain for Canopy, already known for its ties with Seth Rogen, […]
How hemp, CBD companies can vet celebrity partnerships to avoid (embarrassing) pitfalls is a post from: Hemp Industry Daily: Financial, Legal & business news for hemp & CBD entrepreneurs
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