Network Marketing Survival - What is the MLM Jungle Like

Over the next few weeks, I will be posting sections from Network Marketing Survival - How to Survive in the Network Marketing Jungle. Complete this form to download the whole book as a free PDF

What is the MLM Jungle Like

There are thousands of MLM companies out there! Here are a few categories of MLM. These will help you determine which company suits you.

The main difference between traditional MLM and Internet MLM is the method used to recruit or sponsor. Traditional MLM relies mostly on one-on-one prospecting (like at a McDonalds or Starbucks), home party, opportunity meetings or rallies. Internet MLM does the recruiting through e-mail, newsletter, forums, websites and sales letters. This minimizes the human interaction part and may be more suitable for those who are not very good at talking to others.

Two main types of traditional MLM are one that is heavily concerned with retailing, consumption or distribution of a physical product. Typically one with a high volume of repeat sale (like vitamins or skin care products) and good testimonials of the product with high visibility (e.g. look at my skin, the product has cured all my pimples!).

Concept MLM doesn’t focus as much on products compared to its former counterpart. They usually do have a product, but it doesn’t have as high a repeat sale as those mentioned above. Most of them run their business like a club. Some are like lifestyle clubs. Others conduct their business with a high degree of professionalism (they all dress better than an office worker). Often they will sell their people a dream or molding them to a particular image to convey the image of the company for attracting more recruits. It’s the sizzle that sells the steak.

In Internet MLM, there are distributions of two types of products. A physical product distributed through the Internet means that the Internet does the selling and recruiting, taking the orders, and the shipment of the product are done offline. Digital products remove the headaches of physical product distribution. This usually gives the company a better margin due to lower overheads (no warehousing or shipment).


Coming over the next few weeks:


 
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